logo-innovation

"To revive the country with Thai innovations"

  • Innovation
    +
    To generate
    more revenue

    พลิกธุรกิจ

    Business
    "Survival"

  • Innovation
    +
    To reduce
    social gaps

    พลิกชีวิต

    Equality
    "Promotion"

  • Innovation
    +
    To solve the
    environmental issue

    พลิกสิ่งแวดล้อม

    Environmental
    "Improvement"

นวัตกรรมช่วยทลายปัญหา นวัตกรรมช่วยทลายปัญหา นวัตกรรมช่วยทลายปัญหา

Thailand is dealing with three key challenges that have impeded its economic, social, and environmental development:

1. MIDDLE-INCOME TRAP
Thailand’s economy has slowed substantially as a result of the numerous crises it has encountered. Higher costs have made competing by manufacturing low-cost items impossible. Additionally, conventional mechanisms have failed to lift the country out of its middle-income trap.

2. INEQUALITY
The COVID-19 pandemic has highlighted inequality in Thailand. Low-income households can no longer cover their basic needs. The unemployment rate is at an all-time high. Access to public services and education, as well as income disparity among senior citizens, are among examples of apparent issues this pandemic has unfurled.

3. ENVIRONMENTAL DEGRADATION
Thailand has experienced an exponential increase in the number and scale of industrial plants as a result of imbalanced development with a narrow focus on economic expansion. This growth spurt has brought on problems of pollution and irresponsible exploitation of natural resources. Inevitably, some serious damage has been done to nature and the environment.

The National Innovation Agency (Public Organization) or NIA, as the primary agency responsible for strengthening the national innovation ecosystem, sees innovation as the answer to Thailand’s numerous challenges. We have, therefore, launched a campaign called Innovation Thailand in order to turn the country around through the implementation of its numerous ingenious inventions. We seek to achieve economic success while also addressing inequality and protecting the environment in a balanced manner.

"Business Survival"
Innovation will transform the way we do business, generate more revenue, and help Thai operators survive economic hardships brought on by the pandemic.
"Equality Promotion"
Innovation will ensure a better quality of life for the underprivileged, effectively bridging social gaps.
"Environmental Improvement"
further damage to the environment and contribute to its betterment.
iden

The four points of the star represent the four highlighted traits of Thailand and the combination of these elements that result in innovation.

IMAGINATIVE
Because Thailand is home to sources of inspiration, Thai people are naturally imaginative. We never stop innovating
OPEN-MINDED
Thai people are open-minded. We welcome all ideas and perspectives.
FLEXIBLE
Thai people’s flexibility allows us to improve existing inventions and innovate.
CRAFTED
Thai people’s crafty skills enable us to endlessly create new products.
iden

BLUE

This Thai flag color represents Thailand’s stability and peace.

iden

RED

This Thai flag color represents Thailand and its vibrant living.