With the advent of the Thailand 4.0 Policy, innovation now plays a major role as a driving force behind the kingdom’s economic and social development. This policy not only creates value-added to Thai exports but also promotes the personified reputation of Thailand as an “innovative craftsman” to the rest of the world. It also communicates the value and benefits of Thai innovations to global citizens with the “Innovated in Thailand” branding. This catchphrase is working to familiarize the international community with the country’s new image as it transitions from a tradition-based economy to an innovation-based economy.
With a positive worldview, a unique sense of humor, and great attention to detail, Thai inventors have crafted unique innovations from traditional wisdom. These crafted innovations enable humankind—not only in Thailand but around the globe—to live a better life by improving or enhancing their health, security, convenience, relationships, and income. They allow them to live smarter, which also means they live a happier life.
Thai innovations are outstanding. Their applications in the business world generate income and economic value to the kingdom. These innovations can improve human development, education, public health and medicine, agriculture, industry, finance, and other new trends. They meet today’s and future demands, sustainably enhancing people’s quality of life.
These innovations play a role in bringing about social change, whether in terms of social framework, behavior, or structure. They maintain social integrity, bridge social gaps, and connect traditions with modern ways of life. Some of these innovations contribute to the preservation of soil, water, air, and biodiversity. They create a sustainable balance between humankind and the wild.