Biodiversity in Thailand gives abundance to variety of local food in each region, each with its own distinct flavor and unique deliciousness. By bringing local food up to new standardized food production process that is clean and safe, the food can be stored for a long period of time. It is a new way of thinking that adds value to generate even more income.
“NamPrikSoks” By Chef May – Phattanant Thongthong, the founder of Phattanant Consulting Company Limited, who have won the Best Innovative Business in Thailand 2021, Regional Rounds (Northern Region), under the “Black Spinel Dragon” campaign of the National Innovation Agency of Thailand or NIA. From the original intention of making traditional Northern Thai food available worldwide, comes the innovation of “NamPrikSoks”, or grilled tomato chili paste in Northern Thailand style. By taking tomatoes that have been roasted with infrared heating techniques--which heats up the tomatoes with high temperature in a short time so that the tomatoes are cooked evenly without burning the skin, then stir-fried with the ingredients and cooled immediately before reducing it to concentrated form, this sterilizes the paste and creates a concentrated ready-to-eat sauce. It can be eaten as chili dip with fresh vegetables immediately or used as an ingredient in soups or stir-fries to add even more flavor to the food.
“NamPrikSoks” is packaged in sachet that makes it easy to consume and carry. It can be used in variety of menus, whether it be dipping sauce for Thai food, pasta sauce for Italian food, gochujang Korean chili sauce. It is an innovation and delicious food product that originated from Northern Thai cuisine that can be combined and applied into variety of cooking styles.
By changing the perspective in creating new business model using technology, even a traditional local chili paste can become an innovation with added values. This is just one example of how a Thai’s innovation helps advance local Thai food into the world’s market.