Joylada is a business building model that transforms 'readers' into 'creators' of content. It follows the discovery that the platform determines how much contents a user may post. Some platforms allow a photo taken from a cell phone to post as content. Posting a story is a step harder and posting cartoons is even more difficult. Those elements have inspired Joylada to change the way of composing novels in the form of chat which is easier and more pleasing for the younger generation.