“Khoei”, or shrimp paste, is a cooking condiment used in virtually all Thai kitchens in all regions. The typical shrimp paste is packaged in a jar that is hard to use when cooking. Shrimp paste also has a strong smell which turns off young consumers. This is the beginning of the innovative shrimp paste that makes it easier to use and matches with modern lifestyle.
“KhoeiNiKha” is instant shrimp paste sauce from KhoeiNiKha Limited Partnership.
By taking shrimp paste--which is a cultural food from Southern Thailand--and process it through enzymes to digest the proteins and fats from the shrimp/krill, this results in chemical and microbial changes in the natural fermentation process. By fermenting under the right temperature and correct duration of time, the result is a shrimp paste sauce that has wonderful aroma along with balanced and unique flavor. The color of the shrimp paste sauce also looks delicious. This also reduces the problem of contamination in the shrimp paste production process. The product can be used in food plants where shrimp paste is required as a flavor enhancer. This makes the food tastes balanced and has the distinctly delicious flavor. Because shrimp paste is called “khoei” in Southern Thailand and made from “khoei”, meaning krill, the name “KhoeiNiKha” came from the meaning “this is khoei” or “this is shrimp paste”, the perfect combination of delicious shrimp paste into sauce.
When the shrimp paste is taken out of the traditional jar and developed into the “innovative shrimp paste sauce”, it increased its value many folds. More importantly, it also makes it easier to use and fits in with the modern lifestyle. This increases its sales potential as well. The goal is to expand “KhoeiNiKha” market to spread its deliciousness worldwide, especially in the ASEAN region where shrimp paste is popularly used for cooking.
This is an example of innovation that reduces complication in existing product and creates new values that help change lives and increase happiness. This is perfectly suited to the life of a new generation. It’s a simple innovation yet has a “wow” effect. It has also won the Best Innovation in Business for Thailand in 2021, Regional Rounds (Southern Region), under the “Black Spinel Dragon” campaign of the National Innovation Agency of Thailand or NIA.